In order to get their citizens active, Mexico, Russia and Dubai have all offered monetary incentives in exchange for exercise.
In 2015, Mexico installed 30 motion-sensitive machines at subway stations that dispensed a free ticket to anyone who completed 10 squats.
One Russian station tried a similar idea before the Sochi Winter Olympics – though the exchange rate there was a less favourable 30 squats per ride.
In 2013, Authorities in Dubai were offering gold in return for weight loss in a scheme to encourage healthier living.
The initiative took place over Ramadan, a month of fasting.