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Pokemon GO craze - a game changer for Perth business

18 July 2016

Pokemon GO players in Kings Park

PerthNow is reporting Pokemon Go has sent hordes of families, friends and solo hunters to Perth’s many landmarks where Pokemon are waiting to be caught.

All of this activity means a potential for Perth businesses to capitalise on this growing market.

As quickly as obsessed players have downloaded the new craze, Perth businesses have embraced its potential to get their tills ringing.

For Fred Chew, who owns San Churros outlets in East Victoria Park and Northbridge, Pokemon Go is a “game changer”.

He created special offers for teams within the game and has boosted business by about 25 per cent in the past fortnight.

“Pokemon has brought people back out onto the streets,” he said. “In this day and age people socialise from home and don’t go out as much anymore — they’ve got Facebook, Snapchat, Twitter.”

Mr Chew was one of the first businesses in Perth to offer Pokemon players incentives to visit his business.

He came up with his plan while driving last Sunday and noticing “80 per cent of people in the street on their phone”.

“I’m pretty sure all of them were playing Pokemon,” he said.

Other venues have offered to buy virtual “lures” which attract “wild Pokemon” to the store and, in turn, attract Pokemon-playing customers.

Read more: http://www.perthnow.com.au/news/western-australia/...



How can City of Melville businesses make the most of the Pokemon GO craze?

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